OpenRTB 2.5

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This page hosts the OpenRTB 2.5 specification and lists resources to relevant extensions and use case discussions.

The OpenRTB Working Group is hosted by IAB Tech Lab. Membership to the IAB Tech Lab is required for access to the working group. The specification is publicly available.

Resources

There are two ways to discuss customization of the specification:

Extensions
Formalized collaboration of additional features, that do not yet have enough market adoption to be a part of the official specification. These extensions may become proposed updates to be included into the next version, depending on adoption.
Proposals
Proposal pages host discussion of ideas for the next iteration of the specification. Using the mediawiki proposal pages to track conversation, and working group members will discuss proposals during working group meetings.