IFA for OTT platforms
The IAB TechLab “Guidelines for Identifier for Advertising (IFA) on OTT platforms” includes a list of platforms that support an IFA. This page is intended to be a more up-to-date version of that list. Suggestions for additional listings can be emailed to firstname.lastname@example.org and will be added here after discussion with the OTT Technical Working Group.
|Current IFA support on various platforms|
|Apple Identifier for Advertising (Apple IDFA) (Apple TV as well as iOS devices)||https://support.apple.com/en-us/HT205223|
|Android Advertising Identifier (AAID) (includes Android TV)||https://play.google.com/about/monetization-ads/ads/ad-id/|
|Roku ID for Advertising (RIDA)||https://sdkdocs.roku.com/display/sdkdoc/Roku+Advertising+Framework#RokuAdvertisingFramework-RIDA|
|Amazon Fire TV (AFAI)||https://developer.amazon.com/public/solutions/devices/fire-tv/docs/fire-tv-advertising-id|
|Microsoft ID (MSAI) on Xbox, Windows 10||https://msdn.microsoft.com/en-us/library/windows/apps/windows.system.userprofile.advertisingmanager.advertisingid.aspx|