IFA for OTT platforms

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The IAB TechLab “Guidelines for Identifier for Advertising (IFA) on OTT platforms” includes a list of platforms that support an IFA. This page is intended to be a more up-to-date version of that list. Suggestions for additional listings can be emailed to video@iabtechlab.com and will be added here after discussion with the OTT Technical Working Group.

Current IFA support on various platforms
Apple Identifier for Advertising (Apple IDFA) (Apple TV as well as iOS devices) https://support.apple.com/en-us/HT205223
Android Advertising Identifier (AAID) (includes Android TV) https://play.google.com/about/monetization-ads/ads/ad-id/
Roku ID for Advertising (RIDA) https://sdkdocs.roku.com/display/sdkdoc/Roku+Advertising+Framework#RokuAdvertisingFramework-RIDA
Amazon Fire TV (AFAI) https://developer.amazon.com/public/solutions/devices/fire-tv/docs/fire-tv-advertising-id
Microsoft ID (MSAI) on Xbox, Windows 10 https://msdn.microsoft.com/en-us/library/windows/apps/windows.system.userprofile.advertisingmanager.advertisingid.aspx