Ads.txt Resources

Resources for Publishers

The following are SSPs/exchanges help documents on how to implement ads.txt with exchange-specific information where needed:

• One by AOL: Mobile, Display, Video and Brightroll/Gemini from Yahoo!
• SpotX
• DoubleClick Ad Exchange (Google)
• AppNexus
• OpenX
• Smart RTB+ (Smart AdServer): Customer Docs (requires login), Blog post with video tutorial
• Pubmatic
• Switch Concepts
• LoopMe

Resources for DSPs and SSPs/Exchanges

• Ads.txt Normalization Mappings: Tables for a list of known exchanges with canonical domains, as well as common mis-spellings observed in the wild.