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== Blockchain Resources ==
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About IAB Tech Lab
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The IAB Technology Laboratory is an independent, international, research and development consortium charged with producing and helping companies implement global industry technical standards. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, the IAB Tech Lab’s goal is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe and secure growth of the industry. The organization’s founding member companies include AppNexus, Google, Hearst Magazines Digital Media, PubMatic, Tremor Video, Yahoo, and Yahoo! JAPAN. Established in 2014, the IAB Tech Lab is headquartered in New York City with an office in San Francisco.
  
This page is intended to provide resources and information for understanding and learning about blockchain technology and its application to digital advertising. This page has been seeded with curated content from the [https://iabtechlab.com/working-groups/blockchain-working-group/ IAB Tech Lab Blockchain Working Group] whose goal (one of many) is to educate the industry about blockchain technology. This resources page contains information about basic concepts, technology components, architecture, terms and definitions used in blockchain as well as the ecosystem and industry projects.
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The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of the industry. The IAB Tech Lab spearheads the development of innovative and scalable technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes test platforms for companies to evaluate the compatibility of their technology solutions with IAB standards, which for almost 20 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain.
<br>
 
This wiki page is open to any contributor wanting to suggest or update content relevant to the available sections, and it should be considered an open space for industry knowledge share. IAB Tech Lab does not intend to promote any product or services over another within this resource, and we recommend each company research and evaluate which products and services work best for their own organization.
 
  
=== Distributed Ledger Technologies ===
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The inaugural agenda and project commitments include:
Distributed ledger technology, being a precursor to blockchain technology, is a great starting point to learn about the technology core concepts. A distributed ledger (also called a shared ledger or distributed ledger technology, DLT) is a consensus of replicated, shared, and synchronized digital data geographically spread across multiple sites, countries, or institutions. There is no central administrator or centralized data storage.<br>
 
  
This article explains different types of databases and how distributed ledgers are different: https://medium.com/@sbmeunier/blockchain-technology-a-very-special-kind-of-distributed-database-e63d00781118
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Create a comprehensive code bank to assist in simplifying and reducing the costs associated with the implementation of IAB standards
<br>
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Collaborate with the Digital Advertising Alliance (DAA) in the creation of new AdChoices programs in digital video and mobile to strengthen consumer privacy options across the interactive landscape
This is a quick guide to understand the difference between decentralized ledger technology and blockchain https://themerkle.com/distributed-ledger-technology-vs-blockchain-technology/
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Advance tools and protocols in alliance with the Trustworthy Accountability Group (TAG)
<br>
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Develop an IAB Standards Technology Compliance program to reduce friction with the interpretation of technical protocols
Here is a deeper dive into what DLT is and how it relates to blockchain
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Produce updated specifications for VAST (Digital Video Ad Serving Template), VPAID (Digital Video Player Ad Interface Definition) and MRAID (Mobile Rich Media Ad Interface Definitions) that will allow for seamless use of all three in delivering digital video advertising cross-platform
http://documents.worldbank.org/curated/en/177911513714062215/pdf/122140-WP-PUBLIC-Distributed-Ledger-Technology-and-Blockchain-Fintech-Notes.pdf
 
  
=== What is Blockchain ===
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For more information, visit https://iabtechlab.com
The word blockchain was originally used to describe the technology used in the distributed ledger of Bitcoin. Essentially, it is a hash-like data structure. The below resources are great introductions to blockchain and most of them also explain Bitcoin as it remains the poster child of blockchain technology.
 
 
 
What is blockchain?: https://coincenter.org/entry/what-is-blockchain-anyway
 
 
 
Simple definitions and a primer on blockchain technology: https://www.cbinsights.com/research/what-is-blockchain-technology/
 
 
 
Primer on blockchain technology and how it can impact marketing
 
https://www.aaaa.org/blockchain-technology-marketing-value-digital-permanence/
 
 
 
For the more technically inclined, this draft report from the National Institute of Standards and Technology provides an in-depth technical description of blockchain.
 
https://csrc.nist.gov/CSRC/media/Publications/nistir/8202/draft/documents/nistir8202-draft.pdf
 
 
 
How Ethereum blockchain works: https://medium.com/@preethikasireddy/how-does-ethereum-work-anyway-22d1df506369
 
 
 
=== Public vs Private Blockchains ===
 
 
 
Blockchains can be private i.e. some entities control the entry of network participants,or public, where entry is uncensored. And there are hybrid models where joining and read access is public, but control is limited i.e. only a set of selected nodes can write or must sign a block for consensus
 
 
 
https://blog.ethereum.org/2015/08/07/on-public-and-private-blockchains/
 
 
 
=== Blockchain Networks ===
 
==== Bitcoin ====
 
Whitepaper: https://bitcoin.org/bitcoin.pdf
 
 
 
https://www.coindesk.com/information/what-is-bitcoin/
 
 
 
Is Bitcoin different than Blockchain? https://coincenter.org/entry/is-blockchain-different-than-bitcoin
 
 
 
==== Ethereum ====
 
 
 
Whitepaper: https://github.com/ethereum/wiki/wiki/White-Paper
 
 
 
Yellowpaper: https://ethereum.github.io/yellowpaper/paper.pdf
 
 
 
https://www.coindesk.com/information/what-is-ethereum/
 
 
 
==== Ripple ====
 
 
 
Whitepaper: https://ripple.com/files/ripple_consensus_whitepaper.pdf
 
 
 
https://bitcoinmagazine.com/guides/what-ripple/
 
 
 
==== Monero ====
 
 
 
Whitepapers: https://lab.getmonero.org/
 
 
 
https://blockgeeks.com/guides/monero/
 
 
 
==== Zcash ====
 
 
 
A bitcoin fork with private payments using zero knowledge proofs.
 
https://z.cash/
 
 
 
https://github.com/zcash/zcash/wiki
 
 
 
==== NEM ====
 
 
 
Whitepaper: https://nem.io/wp-content/themes/nem/files/NEM_techRef.pdf
 
 
 
Site: https://nem.io
 
 
 
==== Litecoin ====
 
 
 
There is no whitepaper for Litecoin as its protocol is very close to Bitcoin, but here are some basic, informative links:
 
 
 
https://blog.coinbase.com/a-beginners-guide-to-litecoin-d9b455d44cd3
 
 
 
https://litecoin.org/
 
 
 
https://litecoin.info/
 
 
 
https://www.coindesk.com/information/comparing-litecoin-bitcoin/
 
 
 
==== Bitcoin Cash ====
 
 
 
Whitepaper: Same as Bitcoin (https://bitcoin.org/bitcoin.pdf). Biggest difference to date is dynamic block sizes
 
 
 
https://blockgeeks.com/guides/what-is-bitcoin-cash/
 
 
 
 
 
==== Hyperledger ====
 
 
 
https://www.hyperledger.org/
 
 
 
https://blockgeeks.com/guides/what-is-hyperledger/
 
 
 
Hyperledger Frameworks
 
 
 
Sawtooth: for IoT and scale : https://www.hyperledger.org/projects/sawtooth
 
 
 
Iroha: for Mobile: https://www.hyperledger.org/projects/iroha
 
 
 
Fabric: for Enterprise: https://www.hyperledger.org/projects/fabric
 
 
 
Burrow: for Ethereum and smart contracts: https://www.hyperledger.org/projects/hyperledger-burrow
 
 
 
Inde: for Identity and Privacy
 
https://www.hyperledger.org/projects/hyperledger-indy
 
 
 
==== Quorum ====
 
 
 
An enterprise-focused version of Ethereum. Enables zero knowledge asset transfers and other advanced features.
 
 
 
https://www.jpmorgan.com/global/Quorum
 
 
 
https://github.com/jpmorganchase/quorum-docs/blob/master/Quorum_Architecture_20171016.pdf
 
 
 
==== Dash ====
 
 
 
https://www.dash.org/
 
 
 
https://www.androidauthority.com/what-is-dash-820943/
 
 
 
====Stellar (Lumens) ====
 
 
 
https://stellar.org
 
 
 
==== Corda: DLT for Financial Services ====
 
 
 
http://www.r3cev.com/blog/2016/4/4/introducing-r3-corda-a-distributed-ledger-designed-for-financial-services
 
 
 
==== Nano (Formerly Raiblocks) ====
 
 
 
A feeless, instant, trustless, low-latency payment cryptocurrency with unlimited scalability. Focus is exclusively on payments.
 
 
 
https://nano.org/en/about/
 
 
 
https://github.com/nanocurrency/raiblocks/wiki/Block-lattice
 
 
 
==== IOTA ====
 
 
 
A feeless, decentralized, scalable payment cryptocurrency aimed at transferring payments between IoT devices.
 
 
 
https://iota.org/
 
 
 
https://en.bitcoin.it/wiki/IOTA
 
 
 
https://medium.com/@linda.xie/a-beginners-guide-to-iota-a84424ff5536
 
 
 
https://medium.com/@ralf/about-smart-contracts-in-iota-626d2bd3619e
 
 
 
==== EOS ====
 
 
 
A decentralized smart contract platform which uses delegated proof of stake to periodically select a group of validators that declare new blocks.
 
 
 
https://eos.io/
 
 
 
https://blockgeeks.com/guides/eos-blockchain/
 
 
 
==== Cosmos ====
 
 
 
A decentralized network of private and public blockchains which can interoperate through its hub. Provides a developer SDK with which to build consensus-aware applications.
 
 
 
https://cosmos.network
 
 
 
https://cosmos.network/developers
 
 
 
==== Hashgraph ====
 
 
 
https://techcrunch.com/2018/03/13/hashgraph-wants-to-give-you-the-benefits-of-blockchain-without-the-limitations/
 
 
 
https://www.swirlds.com/whitepapers/
 
 
 
=== Open Source Projects in Digital Advertising ===
 
 
 
Open source projects relevant to advertising and marketing industries:
 
 
 
adChain - https://github.com/AdChain - A token curated registry of publishers in which the public participates in the validation of suppliers by staking and earning tokens. The value of the token is derived from how well the public is curating the registry. The repo also includes a state channel implementation for impression tracking.
 
 
 
AdEx - https://github.com/AdExBlockchain - A decentralized ad network. Includes a javascript SDK and second layer for collecting, aggregating, and validating data.
 
 
 
Lucidity (formerly KR8OS) - https://github.com/luciditytech - A system of computing and validating ad tracking data across the demand and supply chain. The repo includes a mobile attribution SDK and an Ethereum Plasma implementation for side-chain based proof-of-stake consensus.
 
 
 
Papyrus - https://github.com/papyrusglobal - A scalable protocol for digital advertising. The repo includes an integration kit and state channel layer implementation
 
 
 
qChain - https://github.com/Q-chain - A decentralized platform for digital advertising, paid surveys, and personal data management. The repo includes its token sale contract and its web backend system
 
 
 
 
 
=== Key Concepts and Technology ===
 
 
 
Blockchain networks require certain key technologies like cryptography as well as developers have developed new technology to support decentralized networks and applications.This section contains resources for learning more about some of the technologies being deployed by blockchain networks
 
 
 
==== Cryptography and digital signature ====
 
 
 
https://en.wikipedia.org/wiki/Cryptographic_hash_function
 
 
 
https://en.wikipedia.org/wiki/Public-key_cryptography
 
 
 
https://en.wikipedia.org/wiki/Digital_signature
 
 
 
https://en.bitcoin.it/wiki/Elliptic_Curve_Digital_Signature_Algorithm (Elliptic Curve Digital Signature Algorithm or ECDSA is used by Bitcoin to ensure that funds can only be spent by their rightful owners)
 
 
 
==== Merkle Tree ====
 
 
 
This is how the data is structured in Bitcoin or Ethereum
 
 
 
Quick definition; https://en.wikipedia.org/wiki/Merkle_tree
 
 
 
For a  deeper dive into Merkle tree: https://medium.com/@evankozliner/merkle-tree-introduction-4c44250e2da7
 
 
 
==== What is Mining? ====
 
 
 
Mining is a fundamental process that powers and maintains the blockchain networks. Learn more here: https://coincenter.org/entry/what-is-bitcoin-mining-and-why-is-it-necessary
 
 
 
==== Wallets ====
 
 
 
Wallet is a way to store and manage cryptocurrency holdings without the need for full blockchain node capabilities: https://blockgeeks.com/guides/cryptocurrency-wallet-guide/
 
 
 
==== Smart contracts ====
 
 
 
Smart Contracts represent rule-based logic in the form of computer code. This code, distributed on blockchain, is able to self-execute with little or no interaction from a third-party or intermediary.
 
 
 
https://coincenter.org/entry/what-are-smart-contracts-and-what-can-we-do-with-them
 
 
 
http://www.visualcapitalist.com/smart-contracts-blockchain/
 
 
 
https://www.linkedin.com/pulse/blockchain-ethereum-smart-contracts-future-alex-smith/
 
 
 
https://medium.com/startup-grind/gentle-intro-to-blockchain-and-smart-contracts-part-1-3328afca62ab
 
 
 
https://hackernoon.com/comparison-of-smart-contract-platforms-2796e34673b7
 
 
 
==== Consensus ====
 
 
 
Consensus is a requirement for blockchain networks to validate and register transactions, and it can be of different types. Here are some resources explaining consensus and outlining the different types:
 
 
 
https://medium.com/@chrshmmmr/consensus-in-blockchain-systems-in-short-691fc7d1fefe
 
 
 
https://www.coindesk.com/short-guide-blockchain-consensus-protocols/
 
 
 
https://www.mycryptopedia.com/delegated-proof-stake-dpos-explained/
 
 
 
https://blog.cosmos.network/consensus-compare-tendermint-bft-vs-eos-dpos-46c5bca7204b
 
 
 
https://hackernoon.com/beginners-guide-what-s-the-difference-between-proof-of-work-proof-of-stake-proof-of-burn-and-74c42df591ca
 
 
 
https://blog.ethereum.org/2015/12/28/understanding-serenity-part-2-casper/
 
 
 
https://www.microsoft.com/en-us/research/publication/byzantine-generals-problem/
 
 
 
What is Byzantine Fault Tolerance (BFT) and why is it important for consensus driven systems? https://en.wikipedia.org/wiki/Byzantine_fault_tolerance
 
 
 
http://pmg.csail.mit.edu/papers/osdi99.pdf
 
 
 
==== dApps ====
 
 
 
dApps are a new kind of applications developed to interact with blockchain systems or distributed databases and can run on both a P2P network as well as a blockchain network.
 
 
 
https://www.investopedia.com/terms/d/decentralized-applications-dapps.asp
 
 
 
https://www.coindesk.com/information/what-is-a-decentralized-application-dapp/
 
 
 
https://hackernoon.com/ethereum-development-walkthrough-part-5-making-a-dapp-4c2a3bbcd5e5
 
 
 
https://hackernoon.com/how-will-dapps-grow-f8cd290ddcf
 
 
 
A curated list of dApps on ethereum https://www.stateofthedapps.com/
 
 
 
==== Databases ====
 
Bluzelle for Ethereum https://bluzelle.com/#frontpre-video-area
 
 
 
BigChain : https://www.bigchaindb.com/
 
 
 
https://www.zdnet.com/article/blockchains-in-the-database-world-what-for-and-how/
 
 
 
Craxel: https://www.craxel.com/
 
 
 
==== Programming Languages ====
 
 
 
New languages to speak freely with new technologies !
 
 
 
Vyper - Python-like:  https://github.com/ethereum/vyper
 
 
 
Solidity https://blockgeeks.com/guides/solidity/
 
 
 
==== Technologies ====
 
 
 
A summary of important new technologies ushering in supporting blockchain technology
 
 
 
http://www.blockchainexpert.uk/blog/what-is-solidity
 
 
 
https://bitcoinmagazine.com/articles/introducing-programming-language-so-simple-it-fits-t-shirt/
 
 
 
https://plasma.io
 
 
 
https://github.com/ethereum/wiki/wiki/Sharding-FAQ
 
 
 
https://github.com/ethereum/wiki/wiki/Proof-of-Stake-FAQ
 
 
 
https://medium.com/l4-media/generalized-state-channels-on-ethereum-de0357f5fb44
 
 
 
https://blog.cosmos.network/consensus-compare-tendermint-bft-vs-eos-dpos-46c5bca7204b
 
 
 
https://cosmos-sdk.readthedocs.io/en/develop/
 
 
 
https://www.stellar.org/developers/
 
 
 
https://hyperledger-fabric.readthedocs.io/en/release-1.1/ledger.html
 
 
 
https://hyperledger-fabric.readthedocs.io/en/release-1.1/channels.html
 
 
 
=== Actors ===
 
Profiles of important people who have shaped the Blockchain platforms today
 
 
 
[https://en.wikipedia.org/wiki/Satoshi_Nakamoto Satoshi Nakamoto]
 
 
 
[https://en.wikipedia.org/wiki/Nick_Szabo Nick Szabo]
 
 
 
[https://en.wikipedia.org/wiki/Hal_Finney_(computer_scientist) Hal Finney]
 
 
 
[https://en.wikipedia.org/wiki/Vitalik_Buterin Vitalik Buterin]
 
 
 
[https://en.wikipedia.org/wiki/Gavin_Wood Gavin Wood]
 
 
 
[https://en.wikipedia.org/wiki/Joseph_Lubin_(entrepreneur) Joseph Lubin]
 
 
 
[https://en.wikipedia.org/wiki/Vinay_Gupta Vinay Gupta]
 
 
 
[https://en.wikipedia.org/wiki/Brian_Behlendorf Brian Behlendorf]
 
 
 
[https://antonopoulos.com/ Andreas Antonopoulos]
 
 
 
 
 
=== Cryptocurrencies ===
 
 
 
Ah! For all who want to also understand the dark side. Only then can you balance the force
 
 
 
==== Cryptoeconomics ====
 
 
 
https://hackernoon.com/making-sense-of-cryptoeconomics-5edea77e4e8d
 
 
 
==== Tokens/ coins ====
 
 
 
https://blog.citowise.com/the-basics-coin-vs-token-what-is-the-difference-5cd270591538
 
 
 
This infographic provides a classification framework for tokens: http://www.untitled-inc.com/token-classification-framework/ - February 2018.
 
 
 
https://blog.0xproject.com/the-difference-between-app-coins-and-protocol-tokens-7281a428348c
 
 
 
https://news.earn.com/thoughts-on-tokens-436109aabcbe
 
 
 
https://saftproject.com/
 
 
 
=== Use cases and Application ===
 
The document provides a high-level overview of blockchain and describes several use cases in the advertising industry.
 
 
 
https://www.iab.com/wp-content/uploads/2018/02/Blockchain_for_Video_Advertising_Publisher-Buyer_Use_Cases_2018-02.pdf - February 2018.  Blockchain in Digital Advertising                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
 
 
 
'''Basic Attention Token (BAT)''' <br>
 
https://www.basicattentiontoken.org/<br>
 
BAT is an open-source, decentralized digital advertising platform based on Ethereum. The Basic Attention Token digital advertising platform is comprised of various components, including a digital advertising exchange, attention measurement systems, analytics dashboards, and machine learning algorithms.
 
 
 
'''Lucidity (formerly KR8OS)''' <br>
 
https://lucidity.network <br>
 
Lucidity is a digital advertising protocol built upon the Ethereum blockchain. Lucidity’s goal is to bring greater transparency, consistency, and reliability to the digital advertising ecosystem through open validation of event data.
 
 
 
'''Koin (Kiip)''' <br>
 
http://kiip.me <br>
 
Koin is the governing B2B and B2C token (initially in the Kiip network, eventually open source) that leverages smart contracts for the orchestration of mobile media campaigns, but also rewards end users with a part of the token. Consumers can spend tokens on digital goods and services in-app or also on the products that the original brands are advertising.
 
 
 
'''Papyrus''' <br>
 
https://papyrus.global/ <br>
 
Papyrus is a decentralized programmatic value management platform aimed to radically improve the programmatic advertising stack to provide an efficient, transparent, and mutually beneficial environment for users, publishers, advertisers, and decentralized application (dApp) developers using blockchain architecture. It is an open source, scalable blockchain platform specifically designed to fight fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency.
 
 
 
'''Ternio''' <br>
 
https://ternio.io/ <br>
 
Ternio is a multifaceted blockchain network utilizing an internal blockchain, called Lexicon, based upon Hyperledger Fabric for immediate smart contracts and transactions of advertisements, a communication layer for ultra-fast data transfer, and Ternio blockchain (token) built off the Stellar (XLM).
 
 
'''Faktor''' <br>
 
https://www.faktor.io/ <br>
 
Faktor is a powerful platform for consumer centric tools for digital advertising
 
 
 
'''DATX''' <br>
 
https://www.datx.co/ <br>
 
Datx is a blockchain for programmatic advertising
 
 
 
'''uPort''' <br>
 
https://medium.com/uport
 
Identity and user-centric data platform built in Ethereum.
 
 
Rebel AI
 
https://rebelai.com <br>
 
Rebel AI prevents ad fraud using blockchain and encryption
 
 
 
=== Legal resources ===
 
 
 
N.B. the law regarding all aspects of blockchain technology implementations is nascent and shows just as much volatility as the crypto-markets themselves. As such, while the below serve as guideposts, they should not be taken as legal advice. Please consult an attorney at the time a legal analysis is needed or transaction performed.
 
Licensing <br>
 
https://www.coindesk.com/coders-beware-licensing-issues-abound-ethereum-apps/ - December 2017 article by Matt Savare and John Wintermute.  The article discusses high-level open source licensing issues with a particular emphasis on Ethereum.
 
 
 
https://github.com/LawDEX/LawDEX -GitHub repository for “Open Source” legal documents for coins. It has two good documents in it now (50 State Survey for Token Offerings and a Token Advisor Agreement)
 
 
 
==== Legal vs smart contract ====
 
 
 
https://hbr.org/2017/01/the-truth-about-blockchain
 
 
 
https://law.yale.edu/yls-today/yale-law-school-videos/blockchain-smart-contracts
 
 
 
https://media.consensys.net/introducing-openlaw-7a2ea410138b
 
 
 
http://www.nortonrosefulbright.com/files/norton-rose-fulbright--r3-smart-contracts-white-paper-key-findings-nov-2016-144554.pdf
 
 
 
https://www.globalbankingandfinance.com/get-smart-automating-business-agreements-with-blockchains-and-smart-contracts - January 2018 article by Matt Savare and Kurt Watkins.  The article provides a high-level overview of Ethereum and smart contracts.
 
 
 
==== Government and Blockchain ====
 
 
 
References to SEC guidance
 
https://www.sec.gov/news/press-release/2017-131 <br>
 
https://www.sec.gov/news/public-statement/statement-clayton-2017-12-11 <br>
 
https://www.sec.gov/news/public-statement/statement-clayton-giancarlo-012518 <br>
 
https://www.sec.gov/news/testimony/testimony-virtual-currencies-oversight-role-us-securities-and-exchange-commission <br>
 
https://www.coinbase.com/legal/securities-law-framework.pdf <br>
 
https://airtable.com/shreIXQjzluCxam37/tbl7qVDFKKiEcFFrc: blockchain projects in governments worldwide and state by state in the US.
 

Latest revision as of 14:28, 24 July 2018

About IAB Tech Lab The IAB Technology Laboratory is an independent, international, research and development consortium charged with producing and helping companies implement global industry technical standards. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, the IAB Tech Lab’s goal is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe and secure growth of the industry. The organization’s founding member companies include AppNexus, Google, Hearst Magazines Digital Media, PubMatic, Tremor Video, Yahoo, and Yahoo! JAPAN. Established in 2014, the IAB Tech Lab is headquartered in New York City with an office in San Francisco.

The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of the industry. The IAB Tech Lab spearheads the development of innovative and scalable technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes test platforms for companies to evaluate the compatibility of their technology solutions with IAB standards, which for almost 20 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain.

The inaugural agenda and project commitments include:

Create a comprehensive code bank to assist in simplifying and reducing the costs associated with the implementation of IAB standards Collaborate with the Digital Advertising Alliance (DAA) in the creation of new AdChoices programs in digital video and mobile to strengthen consumer privacy options across the interactive landscape Advance tools and protocols in alliance with the Trustworthy Accountability Group (TAG) Develop an IAB Standards Technology Compliance program to reduce friction with the interpretation of technical protocols Produce updated specifications for VAST (Digital Video Ad Serving Template), VPAID (Digital Video Player Ad Interface Definition) and MRAID (Mobile Rich Media Ad Interface Definitions) that will allow for seamless use of all three in delivering digital video advertising cross-platform

For more information, visit https://iabtechlab.com